AI is changing the world. Many apps show us that AI is no less than any revolution. But how can AI be advantageous for businesses in their day-to-day operations?
AI has not only grown technically, but it has also brought change in non-tech businesses as well. Many companies are using AI to improve their business.
According to the stats, 35% of companies are using AI for their business, and 42% of companies are exploring ways to make use of AI for upscaling their businesses in the future. A large number of businesses are investing in AI on an ongoing basis.
AI can do a lot more than we can even expect it to do. From detecting relevant data to predicting customer behavior, AI has come a long way.
Let’s go through some ways in which AI can increase business performance.
10 Ways AI is Being Used to Increase Business Productivity
There is a huge possibility that you might be using AI in your business, without being aware of it. From using laptops or smartphones to providing chatbots for assistance, AI is making its place in our lives unknowingly.
Follow the below-given ways to know 10 ways in which AI is being used to increase business productivity.
➦1. Predicting Sales
Every business person’s goal is to improve their sales. AI can help you improve sales in various ways, i.e., lead generation, customer division, and targeting prospects.
These can help your sales team to free up on closing deals.
It can also help you check the previous records of your customer, and predict their future behavior. In addition, you can also deploy a dynamic pricing model so that you can optimize your prices depending on the market condition.
➦2. Prepare Marketing Strategy
AI is extremely useful in marketing. Using AI, you can identify your target audience, their needs, and how they want to work to personalize marketing campaigns which lead to growth in sales.
You can use it to automate tasks, i.e., email campaigns, social media posts, and targeted ads.
Some of the ways to do so:
- Market Research – AI can help you achieve your target audience and high-quality leads, communicate with customers with automated responses, etc.
- Competitor Analysis – To get data on market trends, you don’t need to scroll through the competitor’s page. AI can categorize it depending on topics or themes.
- Search Engine Optimization (SEO) - You can use AI to get the search volume on any webpage or post. You can also use AI to produce SEO-friendly content for your website.
➦3. Smart CyberSecurity
Cyber attackers are always looking for new ways to attack your data. To protect such activities, you can use AI.
It will automatically identify and block malicious websites to protect you from phishing and malware attacks.
According to a top Android app development company, AI can be the way to keep your company a step away from cybercrime. Using an AI-powered intrusion detection system can help you secure your network security and data breaches.
You can also develop various new security technologies to do so.
➦4. Human Resources
From screening CVs to providing training to new employees, AI can help you in various areas of human resources. It can help to prepare sample tests, schedule interviews, etc.
AI has also made job posting easy on various platforms.
After hiring your team, you can use learning management systems to train the employees. Along with that, AI can help you to track employees’ performance, attendance, productivity, and engagement.
➦5. Enhance Customer Support
You can use AI to assist your customers. AI can work 24 hours a day, 365 days a year, which is helpful to operate globally.
It can also provide support in multiple languages.
Many companies are employing chatbots on their websites that can conversate like humans and understands natural language. These chatbots are trained with FAQs and specially designed to understand customer queries.
It can help to resolve complex queries and enhance customer experience.
AI can be best used at:
- Automatically Access Customer Messages - AI tools have great features to detect the tone and motive of the message. Targeting some words in a message like ‘complaints’, it can get to what kind of message it is.
- Tag Urgency and Trigger Actions - AI can also let you know about the urgent messages and actions that must be taken for them. If the customer has messaged with any query, it will detect crisis-prone words.
➦6. Improved Accounting
You can use AI in various areas of accounting and finance. You can use AI-powered software which has various features like automated invoicing, expense reporting, and payroll tasks.
You can also use it for financial planning and analysis so that you can get more accurate decisions for your company.
AI can also be used to detect fraud and prevent you from getting involved in any such financial fraud. Different custom mobile app development services aid businesses in defending themselves against such fraud.
➦7. Automated Call Management
Call management is better handled by AI as it can direct calls to the right people. It makes no sense to wait for communication to ring your phone.
You can use voice bots which can interact with the number of customers and help you boost your sales. These voice bots can answer simple questions and forward the calls to the representative if requested by the customer.
AI can also detect spam calls and prevent you from answering such calls. It will also block such users to secure you in the future.
➦8. Demand Forecasting
Using the present and past data of any customer can predict their future activities. It can let you know whether they are interested in making purchases or not.
Depending on the behavior of the customer you can also maintain the supply chain management of your products and services.
AI can also help customers to verify the company’s performance and reputation in the market before going for any sales. It can evaluate your past performances in just one click.
On favorable conditions, it will help you boost your conversion rate.
➦9. Image Recognition
With the help of AI, you can get even the smallest detail of an image. You can demonstrate the entire image, its text, and graphics, and then use it accordingly.
Using AI, marketers can analyze the number of pictures published daily on various social media platforms. It can also be used to gain insights into where that product or service is used.
It can help you analyze brand penetration and market awareness differently.
➦10. Better Workforce Management
Workforce management using AI is beneficial for both management and employees. It can regulate various day-to-day activities, i.e., time and attendance, accounts, supply chain, etc.
Various workforce management uses AI algorithms to strategically plan their work schedule, identify their needs, and achieve their goals. It can make the work simpler and excludes repetitiveness.
Conclusion
AI has revolutionized businesses and it will continue to do so in upcoming years. Businesses must employ AI to increase productivity, eliminate repetitive tasks, and enhance customer experiences.
To make your business stay ahead in this competitive world, reach out to the best AI application development services and use AI to increase your business productivity.
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Quy Technology Category: Mobile App Developers Profile: Quytech is an award-winning Mobile Apps / Augmented Reality / Virtual Reality / Artificial Intelligence, Blockchain and Game Development Company having an extensive experience of consulting developing various Immersive & Mobility solutions which are being used by the number of customers globally across the industry. We are working with various industries including eCommerce, healthcare, Training & Development, Retail, Real-estate, Entertainment, Education, Manufacturing, FMCG and many m ...
