How to Generate Leads Faster with this Proven Outbound Workflow

Outbound marketing may seem like a daunting task, but with the right approach, it can be an effective way to reach your target audience and generate leads quickly. Companies that use outbound marketing techniques are three times more likely to see a higher return on investment (ROI) than those that rely solely on inbound marketing. So, if you’re ready to take your B2B lead generation efforts to the next level, it’s time to start developing your outbound workflow.

Here’s a  little tidbit of marketing history for you. About a decade ago, when inbound marketing first emerged, many websites and blogs are predicting the demise of outbound marketing. But the naysayers at that time had overlooked one crucial detail about where marketing was headed.

B2B Marketers Will Always Need Outbound

In today’s fast-paced business world, generating leads is essential for the success of any company. However, the competition for leads has become increasingly fierce, with more businesses going digital and new companies entering the market each day. That’s why outbound lead generation has become more critical than ever before.

While inbound marketing is still an effective way to attract leads, it’s no longer enough on its own. Many companies found out that they need to incorporate outbound marketing tactics into their lead generation strategies to stay competitive.

Ironically speaking, those very same sources that trumpeted outbound marketing’s end are now advocating using emails, phone, multi-channel marketing, and other outbound tactics alongside inbound channels. That’s because outbound complements inbound marketing strategies in many ways.

Simply speaking, inbound efforts generate leads, and outbound efforts communicate with potential leads.

Let’s say a site visitor downloads your latest whitepaper. Without connecting with the hand-raiser via email or phone (to suggest other relevant content and acquire additional prospect info), turning this lead into an opportunity can take longer (or will never take place at all), since you have to passively wait for the prospect’s next move.

What if a competitor reaches out to this prospect before you do? Then, you just lost a potential customer, because 50% of B2B buyers will end up choosing the vendor that responds first. With a solid outbound follow-up plan, you’ll be ready and able to promptly engage every prospect that comes your way.

But how can outbound lead generation impact your business results?
To continue reading, visit Callbox - The Savvy Marketer

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Callbox Inc.
Category: Business Services Outsourcing Profile: Callbox is a global leader in providing tech lead generation and appointment setting service, with the expertise, tools, data, and processes to help businesses succeed. With over 700 marketing professionals across three locations in the Philippines and headquarters in California, we have completed over 10,000 campaigns in various B2B verticals and geographical areas since 2004. Our multi-touch, multi-channel approach combines live, one-on-one conversations with email, social media, search, and ...