The Global Mobile Entertainment Market size is expected to grow from USD 199.36 billion in 2022 to USD 709.67 billion by 2030, at a CAGR of 17.2% during the forecast period (2023-2030).
Market Overview:
Mobile entertainment is a vast industry that holds the attention of the provider and the consumer and has a lot of scope in the future. Industry Giants such as Facebook, and Google have placed a huge investment in the mobile entertainment and advertisement industry.
Mobile advertisement is the most important segment that is emerging in developing as well as developed countries. According to the analyst, the increasing use and emergence of social media and social media platforms have become a game-changer for the mobile entertainment market.
The majority of the target audience is situated on social media platforms such as Instagram, Facebook, Twitter, and many others that are boosting the Mobile entertainment market.
Top Key Players in Mobile Entertainment Market:
Amazon Inc., Apple, AT&T Inc., Electronic Arts Inc., Facebook, Google LLC, Netflix Inc., Onmobile Global Limited, Rovio Entertainment Corporation, snap Inc., Spotify Technology SA, Tencent Holdings Limited, Activision Blizzard, Apple, Electronic Arts, Freenet Digital, Google, QuickPlay Media, Rovio International, Alibaba and other major players
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The report summarizes all the information collected and serves the customer's requirements. However, these market analyses help in understanding market growth at both global and regional levels.
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Market Dynamics and Factors for the Mobile Entertainment Market:
Drivers:
Increasing Adoption of Subscription video-on-demand (SVOD)
According to Cisco, Connected TVs will grow third fastest (at a little less than a 6 percent CAGR), to 3.2 billion by 2023 after M2M connections and smartphones. Around 33% of people watch online videos on a Smart TV, with video-enabled apps compared to 23% who use a video game console.
In India, the top 5 metro cities account for 55% of the total OTT video platform users, while Tier-one cities account for another 36%. As per the survey, Hotstar leads the Indian OTT video content market, followed by Amazon's Prime Video, SonyLIV, Netflix, Voot, Zee5, ALTBalaji, and ErosNow in terms of the percentage of respondents subscribed to each platform.ErosNow users were the most engaged users, with 68% of its users indicating that they watched content daily.
Opportunities:
Introduction of Latest Smartphones in the Market
The introduction of the latest smartphones in the market presents a significant opportunity for the mobile entertainment market. These advanced devices with improved processing power, graphics capabilities, and high-quality displays enhance the user experience for gaming, streaming, and multimedia consumption.
The mobile entertainment industry can leverage these innovations to develop more immersive and interactive content, such as augmented reality (AR) games, virtual reality (VR) experiences, and high-definition video streaming. This synergy between cutting-edge smartphones and entertainment content creates a fertile ground for growth, innovation, and enhanced user engagement, driving the expansion of the mobile entertainment market.
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Segmentation Analysis of the Mobile Entertainment Market:
By Advertisement, The in-game advertising segment is expected to hold a major market share of the total revenue during the forecast period. Brands such as Coca-Cola and Nike were the early adopters of in-game advertising and experienced huge success through it.
This has encouraged other brands to adopt in-game advertising as a marketing strategy.
By application, mobile TV and mobile gaming segments account for the largest segment with a market share of 32.12% and 28.18% respectively, and are estimated to have a market size of USD 116.15 billion and USD 103.95 billion in the year 2026 with a CAGR of 16.68% and 16.95% respectively.
By Application
- Mobile Music
- Mobile Gaming
- Mobile TV
- Mobile Personalization
- Others
By Advertisement
- Social Media Advertising
- Online Video Advertising
- Online Search Advertising
- Mobile Location-Based Advertising
- In-Game Advertising
Regional Analysis of the Mobile Entertainment Market:
North America and Asia-Pacific are the fastest and largest growing segments for the Mobile entertainment market with a CAGR of 17% and 17.11% respectively. Due to the diversified audience in the Asia-Pacific, the usage of smartphones is recorded as the highest in India and China with an estimated Mobile entertainment market size of USD 131.13 billion in the year 2026.
Due to the presence of OTT platforms and OTT video consumption Asia-Pacific is expected to be the fastest-growing region in the forecast period.
- North America (US, Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Key Industry Development:
September 2021, In Kenya, Netflix is releasing a new free Android mobile plan that will allow users to watch a limited selection of its repertoire, including full seasons of certain shows. The Netflix mobile plan for Android allows users to join up without having to submit any financial information.
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