The Global Outdoor TV Market size is expected to grow from USD 318.06 million in 2022 to USD 765.28 billion by 2030, at a CAGR of 11.6% during the forecast period (2023-2030).
Market Overview:
Outdoor TVs are specifically built to give excellent picture quality regardless of the weather. These goods are built to survive large temperature fluctuations, as well as rain and snow, in addition to allowing you to binge your favorite shows in broad sunlight. Outdoor TVs, unlike the transitory viewing configuration provided by a portable projector and screen, are a dependable, permanent feature in your garden, balcony, or patio. And, fortunately, there are plenty of good choices nowadays. In recent years, outdoor TV has grown in popularity. Because conventional televisions are not designed to withstand the elements, sales of outdoor televisions have risen in recent years
Top Key Players for Outdoor TV Market:
LG Electronics, Cinios, Evervue USA Inc., SkyVue Outdoor Televisions, Global Outdoor Concepts Inc., Samsung Electronics Co. Ltd., SunBriteTV, Luxurite UK Ltd., Peerless A.V. Inc., Séura Inc., LLC, and other major players.
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The report summarizes all the information collected and serves the customer's requirements. However, these market analyses help in understanding market growth at both global and regional levels.
For market data analysis, we have market panorama tools such as Market Dynamics, Competitor Analysis, PESTEL Analysis, SWOT Analysis, Porter Five Forces Analysis, Value Chain Analysis, Technology Roadmap and Evolution, Regulatory Framework, Price Trend Analysis, Patent Analysis, Covid-19 Impact Analysis, Russia-Ukraine War Impact and others.Market Dynamics and Factors for Outdoor TV Market:
Drivers:
Demand For Outdoor TVs Is Fueled By An Augmented In The Number Of Outdoor Concerts And Events.
Manufacturers are investing in designing outdoor TVs to meet consumers' forthcoming needs as the demand for outdoor TV grows due to developments in technology and innovative approaches. For strength, style, and long-term use, the goods are built of aluminum powder-coated material. Glass with greater safety characteristics, such as anti-glare and enhanced contrast, is designed using technology. Consumer trust and long-term relationships are built on the foundations of durability and performance. The popularity of the outdoor TV market is growing as brands provide devices with temperature-controlled filtered airflow systems that protect the TV from poor weather conditions.
Opportunities:
Need Promotional Activities by the Key Players for the Outdoor TV
Manufacturers are investing in advertisements to raise consumer awareness about outdoor TVs through various methods such as web advertisements, digital advertisements, and TV advertisements on indoor televisions, which is likely to increase consumer awareness and thus create lucrative opportunities for the outdoor TV market.
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Segmentation Analysis of the Outdoor TV Market:
By screen size, more than 50-70-inch segment is expected to register the maximum Outdoor TV market share over the forecast period. 50-70-inch outdoor TVs have a high adoption rate and are projected to show similar trends in the future years, in various end-use applications, such as zoos, national parks, amusement parks, sports stadiums, and others. In addition, various benefits associated with the size as well as a marketing strategy for this product help to the growth of the segment during the forecast period.
By resolution, 4K resolution TV segment is expected to hold the maximum Outdoor TV market share over the forecast period. The number of pixels on a television screen that make up the image that you see. The image will typically appear better and clearer as the number of pixels increases. The majority of TVs these days are 1080p, or "Full HD." These have a 1920x1080 resolution and will provide you with a decent picture for a low price.
By Screen Size
- Less than 30 inches
- 30 inches to 50 inches
- 50 inches to 70 inches
- More than 70 inches
By Resolution
- 4K
- 1080p
- 720p
By Display Type
- LCD
- LED
- Others
By End-Users
- Residential
- Commercial
Regional Analysis of the Outdoor TV Market:
North America region is expected to dominate the outdoor TV market during the forecast period, and APAC is expected to have the highest CAGR over the period. In the North American region, growing disposable income and inclination towards premium consumer goods by the people leads to growth of the market and it is expected to continue over the projected period.
- North America (US, Canada, Mexico)
- Eastern Europe (Bulgaria, The Czech Republic, Hungary, Poland, Romania, Rest of Eastern Europe)
- Western Europe (Germany, UK, France, Netherlands, Italy, Russia, Spain, Rest of Western Europe)
- Asia Pacific (China, India, Japan, South Korea, Malaysia, Thailand, Vietnam, The Philippines, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Bahrain, Kuwait, Saudi Arabia, Qatar, UAE, Israel, South Africa)
- South America (Brazil, Argentina, Rest of SA)
Key Industry Development:
In April 2021, NeptuneTM Shade Series Outdoor TVs were introduced by Peerless-AV. The new Shade Series comes in three sizes: 55", 65", and 75", and may be readily installed in any backyard retreat. Each TV has a 178-degree viewing angle, making it possible to watch TV from any angle. Even more, its cutting-edge technology ensures that the Neptune Shade series can survive harsh weather conditions and high temperatures, including -22°F to 122°F (-30°C to 50°C).
In May 2020, The Terrace, Samsung's first outdoor 4K QLED TV, has been released. The TV is already accessible in the United States and Canada and will be available later this year in Germany, Australia, New Zealand, and other countries. This summer, the South Korean IT behemoth will launch a professional model for enterprises. The Terrace is dust and water-resistant to IP55 standards.
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